Know exactly which sentences on your site a regulator would flag.
79 pages of specifics, not theory: what the FDA, FTC, HIPAA and your state board actually read for, phrase by phrase — with the compliant version of each claim written out for you.
We scanned 27 med spa and aesthetic websites across Ohio and Pennsylvania last week. Not one came back clean. The median site had 23 findings; 44% had at least one Critical. This book is the rulebook those findings come from — every rule, with the compliant version of the sentence written out.
Single copy
For one practice
one-time · PDF
- The complete 79-page handbook
- All 8 appendices
- Your $59 back as credit toward any paid audit or plan
- Free updates to this edition
Agency license
For developers, agencies & multi-location groups
one-time · PDF · team use
- Everything in the single copy
- Share with your whole team internally
- Use the checklists on every client account
- $249 credit toward any paid audit or plan
Delivered instantly by email as a PDF. Your audit credit code comes with it.
This is the do-it-yourself option, and it is a complete one. Every rule, the pre-publish card, the 90-day cleanup plan — a careful practice can work through all of it by hand and never buy anything else. If you'd rather automate the check you repeat before every post, that's Preflight at $49/month. If you'd rather have your whole site read for you, that's an audit — and what you pay here comes off either one.
Read Chapter 1 free
"The One Idea That Explains Everything" — intended use, what non-compliance actually costs, and the trap that catches whoever builds and markets a practice website. Judge the book on it.
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What's inside
Intended use — the one idea behind every rule
The four regulators and what each reads for
Cosmetic vs. drug: the line you cross without noticing
Claims by service lineInjectables & devices · before/after galleries
GLP-1s & weight loss · IV therapy · peptides
Stem cells, exosomes & PRP
The site itselfSuperlatives, guarantees & endorsements
HIPAA in marketing · accessibility (ADA/WCAG)
Social media · a content strategy that still sells
By product categoryHow the FDA classifies what you sell
Drugs · devices · biologics · cosmetics & supplements
By practice typeMed spas · plastic surgery · dermatology
Regenerative · IV hydration · weight loss
Wellness & longevity · orthopedics · pain management
Hot topics & state linesWhat's drawing attention now · what to watch next
Why the state board is a separate fight
AppendicesBuild/maintain/post checklist · safe-phrasing swipe file
Plain-English glossary · 90-day cleanup plan
Pre-publish quick card · compliance-file guide
Verified 50-state resource directory · sources
The part nobody else has
Appendix C is a verified 50-state directory of the medical, nursing, pharmacy and consumer-protection authority for every state — checked live, not written from memory. It exists because the research turned up things that would trip up a careful practice: 13 states license DOs through a separate osteopathic board, six states where "contact the attorney general" is the wrong advice, and a list of official-looking domains that are dead or belong to someone else entirely.
Honest about what this is
This is educational content about publicly available regulatory frameworks — not legal advice, and it creates no attorney–client relationship. It can't tell you whether your marketing is compliant. What it can do is stop the obvious mistakes, tell you which questions to ask, and show you exactly where to read the primary source. Findings that need a lawyer are labeled as such rather than dressed up as copy edits.